We all know that content is necessary to be found online. However, although it is necessary to have content that is written it does not always have to be in written form.
Let me explain. Many individuals have wonderful information to share but are not the best writers. Some are wonderful writers but simply don’t have the desire to write or feel as if writing is a type of torture. Instead of having all your information presented in a written form, consider the use of videos.
Now some individuals will not like to use videos, but with the age of technology and more and more individuals turning to the Internet for information, video is the perfect way to connect instantly. With video, your prospective client will sense or feel a connection because they are able to see you, hear you and view your facial expressions. What a wonderful way to connect with someone online in video form and then connect with them in person. It’s as if you already know a little bit about them, because you have watched them on video.
Perhaps you are not the video type. Although you will eventually have to put your fears aside at some point, there is yet another form that you can connect with your audience. The other form to share your information is by audio. By simply recording your voice, you can share valuable information to your target market. Perhaps you have taken notes and simply can’t find the correct words to make it flow nicely in written article form. Try recording yourself; simply talk to your audience. When you can freely share your information via audio, it will show not only your expertise in the area that you are sharing but you will also be connecting in another fashion.
Content is definitely important, but now you have many ways to share your information. Consider combining all of the above on your web site or blog to truly entice your audience. Your goal is to connect in hopes to continue sharing your information as a coach, consultant or perhaps as a business partner or more. The most important part is to find a way to connect and build a relationship. When your audience feels comfortable with you and can trust you, the referrals will come naturally. Don’t cement your feet to the ground and think that you can’t write, there are other ways to share your content. Yes, the written word is important but it is not the only method of choice.
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