Tips for a Perfect Article
February 4, 2010
Now that I have your attention, I must confess that there truly isn’t a PERFECT article but I will share tips that will make your articles more enticing and enjoyable.
If the articles you are developing are meant for marketing of your business it is important that they are informative and of the highest quality. Remember the articles you produce will be a reflection of your business and service or product that you provide, so let’s keep the following tips in mind:
- Share your knowledge – write about what you know, the article will flow nicely and will be easier to write. If you are writing on a topic you are unfamiliar with, be sure to research, research and write the article when you are confident on the topic.
- Make an outline – when developing an article it is important to plan, and write an outline first. Doing this will ensure that your article flows nicely and will keep the reader enticed and motivated to continue reading. Nothing is more annoying than reading an article that is scattered without a flow that is necessary, its not only confusing, but it will more than likely not get read and you goal is to have your articles read, right?
- Be informative – many articles are meant to share information whether it is teaching, or how-to or inspiration. When sharing information share examples that the reader can associate with, and this can be in the form of stories. Think back to the text books you read in school, sure they were informative, but they were also very BORING. Be witty in your articles and your readers will crave more.
- Keep it short and sweet - it is important for a website or blog to keep your articles to a maximum of 350 words. The attention span of many individuals is short, so articles that are longer in nature will be less likely to be read. Think of quality not quantity.
- Be creative – if you must write a longer article because of the topic or information, use short paragraphs, bullets and numbers to break up the article. The eyes will need a pause and rest and having those short breaks will make the article easier to read.
- Avoid sales pitches – no one wants to read an article that has a sales pitch through out its content. If you must add a link, add it to the end or add a resource box or area. The resource area can include your name, title, as well as website information.
If after reading the above tips, you feel that you can’t write or don’t have the time to dedicate to writing, we can help. Schedule a FREE consult and we can help with your article writing needs, as well as marketing and blog management.
